About Me

THE SHORT BIO

Christine Lu is the co-founder and CEO of Affinity China- a lifestyle platform for affluent Chinese travelers. Involved in cross border China business for the past 17 years, Christine is regarded as a connector at the intersection of China travel, luxury and technology. She is often quoted in the press on news related to China luxury and outbound Chinese tourism.

During her years in China, Christine served 5 years as head of Marketing for TV Shopping Network (TVSN), a joint venture funded by DFS Group (Duty Free Shoppers) founder Robert Miller’s private equity firm The Search Investment Group, Prudential Assets Management Asia, and IAC’s HSN (Home Shopping Network) Christine oversaw the company’s business development and incubated its e-commerce and direct marketing businesses in China.

In 2007, Christine launched a series of podcasts for Entrepreneur Magazine upon her return to the US and founded The China Business Network. In early 2009  she was an organizer of the first GeeksOnaPlane tour with Dave McClure of 500Startups, launched TEDxShanghai – the first TEDx in China and was an advisor for Tudou (one of China’s largest video sharing sites). She is currently on the Board of Advisors for GMIC Silicon Valley.

You can follow her on Twitter at @christinelu

THE LONGER BIO

Christine Lu has been involved in China since her family’s manufacturing and retail business entered the market in the early 90s. During the mid-90s she spent her summer breaks during college in Shanghai studying Chinese and interning for The American Chamber of Commerce.  In the late 90s her entrepreneurial instincts led her to design and launch two clothing lines in China’s first tier cities of Shanghai, Beijing and Shenzhen while simultaneously working to launch an internet/e-commerce site for women in China during the adventurous “dotcom bubble” days.

From 1999-2004, Christine served 5 years as head of Marketing for TV Shopping Network (TVSN), a joint venture funded by DFS Group (Duty Free Shoppers) founder Robert Miller’s private equity firm The Search Investment Group, Prudential Assets Management Asia, and IAC’s HSN (Home Shopping Network) Christine oversaw the company’s business development and incubated its e-commerce and direct marketing businesses in China. She launched the company’s mail order catalog business as an additional revenue channel during the early stages of the TV Shopping Network’s growth in China. Within 2 years it accounted for 51% of gross sales from a monthly circulation of 700,000+ to its higher net worth shoppers in the company’s database.  Christine was also an active member of The American Chamber of Commerce in Shanghai’s Marketing Committee.

Upon returning to the U.S., Christine produced a podcast show for Entrepreneur Magazine in 2007 called “The China Business Show” which led to her founding of The China Business Network. In 2009 she sold her interests in the company and remained active in cross border China initiatives that included co-organizing two GeeksOnAPlane Asia tours with well known Silicon Valley venture capitalist Dave McClure and bringing the first TEDx event to China as the first curator of TEDxShanghai. She was recently an advisor to Tudou ($TUDO), a leading video site in China and is a shareholder in one of Shanghai’s most successful clubs M1NT Shanghai.

Christine is also on the board of advisors for GMIC Silicon Valley, Silicon Valley’s largest mobile conference bringing together over 10,000 startup entrepreneurs, investors and developers from 60+ countries around the world.

Christine is known as a cross border connector at the intersection of travel, luxury and technology and is currently the co-founder and CEO of Affinity China - a lifestyle platform for affluent Chinese travelers.

Christine has a BA in International Relations from Boston University.

Press mentions:

Forbes - Chinese Shunning Luxury Stores At Home, Buying Abroad

(photo: Robert Scoble)


An overview of Affinity China’s Dragon Week NYC. Dragon Week took place in New York City from January 23 to 27 to provide an exclusive New York experience for invited Chinese guests to ring in the Chinese New Year and celebrate the start of the Year of the Dragon.


A micro-documentary of Christine giving an overview of the Shanghai segment of 2010′s GeeksOnAPlane Asia tour which included a meeting with Secretary Hillary Clinton, a visit to the Shanghai World Expo, Ignite Shanghai and Startup2Startup Shanghai. It was featured on TechCrunch TV.

Christine is dedicated to the mission of LETS Foundation in honor of her late sister Susie who took her own life on October 28, 2004. If you have been affected or know someone who has been affected by a mental illness and the stigma that surrounds it and you want to know how you can help make a difference, contact her or LETS.org